I love analyzing different brand’s logos, but here’s an interesting look into the color choices of certain brand names. Color has a huge effect on the recognition of a logo and brand name. We’d be hard pressed to not thing of Coke-cola when looking at something that’s red with white highlights (*cough*Santa Clause*cough*). We wouldn’t accept the GAP logo unless it was in its trademark blue box.
Here’s a look at how the different companies use color to distinguish themselves. Also, being the info-graphic lover I am, this is a graphical representation of where logos fall on the light spectrum. Apparently blue is a popular color.


